A lightweight, professional-grade dryer with the latest in heat and ionic technology for versatile styling and smooth results. The HydraDry dries hair faster for sleek, frizz-free results. Revolutionary ceramic + tourmaline far-infrared heat quickly breaks down water molecules to dry hair up to 50% faster.
Dual-ionic function features a positive ion generator (green light) that seals the cuticle to deliver a smooth, shiny finish.
Two speeds, three temperatures and a cold-shot button allow for complete control and customization.
Three attachments deliver the ultimate in versatile styling:
Concentrator nozzle directs ionic airflow for precise results.
Attachment comb smoothes unruly hair and straightens curly hair.
Diffuser attachment delivers defined texture without frizz.
Unique locking system allows attachments to instantly lock into place with one click.

This professional flat iron offers the latest in heat technology to instantly smooth away frizz without damaging the hair. The Stealth V iron is the perfect partner to Keratin Complex® Smoothing Therapy treatments. It straightens, smoothes and styles with ease, and features 10% longer plates than the Stealth IV iron to style wide sections of hair, faster. 1.25-inch non-stick TOURTANIUM™ plates combine the best of titanium, tourmaline and ceramic to smooth without damage.
Powerful ionic technology reduces frizz and flyaways, smoothes the cuticle, enhances shine, helps preserve moisture loss, and aids in treatment retention.
Advanced high definition heating delivers even, high heat and rapid recovery to maximize styling speed.
Soft-touch ergonomic design and non-slip grip with 360-degree, 10-foot swivel cord allow for flexibility and ease of use.
Temperature memory automatically heats iron to last temperature used.
Cool-touch technology provides maximum comfort during use.
Auto-shutoff after 60 minutes.

A hydrating conditioner formulated to smooth, soften and protect color-treated hair. Provitamin B5 conditions for optimal smoothness, body and shine.
Keratin, wheat and soy proteins help retain moisture for healthier-looking hair.
Restores a sleek, glossy finish to dull, dry hair.

A large, curved vented brush that conducts even airflow for speedier blow-drying, Ideal for smoothing or straightening.
Easily detangles wet or dry hair without snagging or pulling.
Vented design helps conduct airflow for speedier blow-drying.

A revolutionary heat-styling system with three barrels to create long-lasting, versatile texture with brilliant shine. This interchangeable styling rod creates countless looks, from traditional curls to disheveled waves. Includes three versatile attachments—1/¾-inch cone barrel, ¾/1-inch reverse cone barrel, and 1¼-inch barrel with clip—to create endless styles, from downtown waves to amplified volume.
Revolutionary non-stick TOURTANIUM™ barrels combine the best of titanium, tourmaline and ceramic to deliver long-lasting waves and curls with two times more shine.
Secure PHANTOMlock™ barrel-locking system with easy release mechanism allows for instant swapping of hot barrels.
Advanced heating system enhances performance and improves heat distribution while automatically maintaining a consistent temperature of 410˚F.
Includes heat-resistant silicone mat and insulated travel bag to store everything in one handy place.
Ergonomic design with 8-foot, 360-degree swivel cord gives increase flexibility while styling.

A luxurious hair masque that seals in color’s vibrancy while delivering intensive hydration and youthful-looking shine. Keratin protein conditions the hair while reinforcing its natural protective barrier against color loss.
Sea buckthorn oil is rich in omega fatty acids to nourish damaged hair.
Vitamin E and provitamin B5 provide antioxidant protection against the environmental elements that dull color.
Shea and mango butters restore moisture while renewing softness and shine.

A rich, vanilla-infused conditioning treatment that creates an indulgent aromatherapy experience while providing optimal nourishment for healthier-looking hair. Vanilla fruit extract conditions and smoothes parched strands.
Jojoba oil conditions, providing much-needed moisture.
Keratin, wheat and soy proteins restore moisture and shine to improve hair’s overall look and feel.
Blend of botanical extracts nourishes to promote healthy hair and scalp.

A deep-conditioning bond-sealing masque that blends keratin, botanicals and strengthening actives to leave hair nourished with a visibly smooth, shiny finish. Keratin Complex® PicturePerfect Hair Bond Sealing Masque is powered by PhytoFruit Blend™, a combination of strengthening actives, botanicals and moisturizing butters that helps preserve the hair fibers’ mechanical strength. It penetrates the cuticle and seals the bonds of the hair to help retain moisture and makes hair less susceptible to environmental stress.

A shape-shifting, reworkable cream that delivers effortless definition with medium hold. This matte cream can be used on long, medium and short hair. Multi-finish formula can achieve tousled, “undone” texture or smooth separation.
Gives medium hold with a natural-looking, semi-matte finish.
Innovative hops extract helps build body and fullness.
Frizz-fighting keratin delivers a smooth finish.

A lightweight hairspray that gives flexible hold and shine to any style. Provides light, brushable hold—perfect for securing blowouts, waves and curls.
Layers weightlessly without buildup.
Keratin-enhanced formula conditions and fights static flyaways.
UV protectants defend the hair from the dulling effects of the sun.

A unique spray-gel that gives malleable hold and a boost of volume to limp locks. Advanced polymers provide flexible lift and hold at the root without drying out the hair.
A blend of keratin, wheat protein and humectants increases moisture and shine while reducing static flyaways.

A volumizing and sculpting foam that improves the hair’s body and fullness. Lightweight, non-greasy formula moisturizes while lifting the hair from root to tip.
Gives fine, flat hair full-blown volume and bounce.
A blend of keratin and oat proteins conditions to make hair stronger against damage and breakage.

Why just be blonde when you can be a Blondeshell? This nourishing purple conditioner delivers extra conditioning benefits for blonde, fragile and brassy hair, while adding incredible shine and smoothness. Works in conjunction with Blondeshell purple shampoo to enhance all light hair colors, including yellow blonde hair, silver blonde hair and brassy blonde hair.
Keratin amino acids work to condition and protect fragile, overprocessed and damaged hair.
Lavender oil encourages the growth of healthy blonde hair.
Blend of wheat and oat proteins increases blonde hair’s resilience to heat styling, sun damage and daily aggressors.

Why just be blonde when you can be a Blondeshell? This gentle purple shampoo for blonde hair is specially formulated to maintain brightness and neutralize brassy hair tones in lighter shades. Lovely violet shampoo color complements all light shades including yellow blonde hair, silver blonde hair and brassy blonde hair.
Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance the beautiful tones of blonde, gray and silver hair.
Blend of keratin and amino acids help to improve the hair’s strength and resilience, making it the best purple shampoo for blondes.
Avocado oil delivers essential vitamins and nutrients to boost hair health.

A silky, color-nurturing conditioner that maintains shine and brilliance for every hair color, from the deepest browns to the richest reds and every shade in between. Weightlessly shields the hair to preserve color longevity.
Provitamin B5 hydrates and provides antioxidant protection.
UV absorbers protect color from the dulling effects of the sun.
Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
Wheat and oat proteins impart a radiant, shiny finish.

Turn back the hands of time with this fade-fighting shampoo that helps secure pigments to maintain long-lasting, vibrant color. Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
UV absorbers protect color from the dulling effects of the sun.
Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
Free of sodium chloride, sulfates and parabens.

A mild cleanser that’s specially formulated to give lasting smoothness to keratin-treated and color-treated hair. Free of sodium chloride and sulfates to protect color-treated hair.
Gently cleanses without stripping color or causing dryness.
Three-protein blend conditions while minimizing frizz and flyaways for healthy looking smoothness and shine.
Helps maintain the results of Keratin Complex® Smoothing Therapy treatments.

A frizz-fighting conditioner that enhances softness, smoothness and shine in all hair types. A blend of humectants helps restore the hair’s moisture, body and smoothness.
Keratin, wheat and soy proteins condition and enhance shine.
Silky formula helps detangle the hair for easy combing and styling.
Leaves the hair shiny, glossy and more manageable.

A gentle shampoo that thoroughly cleanses without diminishing the keratin and moisture essential for healthy hair. Formulated without sodium chloride to protect the longevity of Keratin Complex® Smoothing Therapy treatments.
A blend of keratin, wheat and soy proteins softens and conditions.
Helps restore resilience, smoothness and shine.